Something new is coming

Hi there! Thanks for visiting. 
I’m redesigning this space to better reflect my transition into Creative Content Strategy. 
Need to see samples urgently? Find me at renata.losso@gmail.com or connect with me on www.linkedin.com/in/renatalosso.

Creative Strategy Campaign concepts, brand positioning, and strategic frameworks that connect cultural insight to business goals.

Content Strategy Editorial planning, content architecture, and channel strategy for brands that need to say the right thing in the right place.

Copywriting & Scriptwriting Long-form, short-form, video scripts, social copy—words that move people and convert.

Campaign Development From brief to execution: creative concepting, messaging frameworks, and multi-channel rollout.

Performance Optimization Research-driven strategy refinement for campaigns that need to work harder with what they have.

I'm a creative strategist with 8+ years building campaigns that balance brand ambition with business results through copywriting and content.

From luxury automotive to fintech, from cinematic launches to performance copy — I bring the same obsessive care to a hero film script and a 500-piece CRM campaign. 

I'm most useful when the brief is complex, the audience is specific, and the message needs to do more than just look good.

Currently based in Madrid. Open to new projects and collaborations.